In the world of technology being 1st is what matters people always want to know which brand is best in the market which company had made progress and by how much.which brand stock price goes up and which lag behind.
So this year at BrandZ global rankings for the second year running, Google beat Apple for the top convinced by the research company Kantar Millward brown.
Maintaining its first position from last two years Google has made its reputation of its brand. Apple after being no 1 from 2010-2014 and in 2015 made itself to the second position
The study says that the Apple brand went up by 3% to 234.7 billion whereas google brands went up by 7% to 245.6 billion.
The main reason why Apple lost its position because it could not exist its public .its hard to be exciting and global at the same moment. Google made its popularity from its google wind its new gadget and smartphone, self-riding bike etc. Microsoft holds on to its steady position at no 3 from the last three years.
Tech companies were evaluated in this league table, on the basis of 3 million customers from 51 countries all over the world.
With the stunning rise of 41 %, Amazon holds the 4 the rank in the top brand's list just five years ago Amazon was struggling to be in the top 20 in the list.
The top brands Google, Apple, Microsoft, Amazon, and Facebook hold 25 % brand value of the top 100 brands. Many brands have evolved such as Netflix, snapdeal and YouTube made itself to the top 100 for the first time in the list.
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